Kia launches a ‘full-scale attack’ as its first EV storms into Japan’s forbidden land

Kia has made a significant move by launching its first electric vehicle (EV), the PV5, in Japan, a market traditionally dominated by local giants like Toyota, Honda, and Nissan. This launch marks Kia's strategic entry into a challenging market, signaling a 'full-scale attack' aimed at increasing its presence in the competitive Japanese automotive landscape.