Under Armour CEO Kevin Plank says micromanagement is ‘underestimated.’ Steve Jobs and Elon Musk would agree

Fortune Term SheetMay 15, 2026
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Under Armour CEO Kevin Plank advocates for micromanagement as an effective strategy, arguing it is often underestimated in its ability to drive results. In a recent interview, he emphasized the importance of focusing on the right solutions and suggested that a balance between structure and creativity is essential for success. This perspective contrasts sharply with the preferences of many in the Gen Z workforce, who typically reject micromanagement in favor of more autonomy.

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