AI agents are saving California’s favorite cheese. Here’s how Salesforce brought Petaluma Creamery back from the dead

Larry Peter, owner of Petaluma Creamery, has transformed his 113-year-old cheese facility by integrating AI agents into his operations. This innovative approach is aimed at reviving the local cheese industry and improving distribution without traditional brokers or distributors. The use of artificial intelligence has not only streamlined processes but also helped Peter connect more effectively with consumers.