A look at Matthew McConaughey's novel legal strategy to fight unauthorized AI use of his image, which involves trademarking video and audio clips of him (Todd Spangler/Variety)

Matthew McConaughey is taking a unique legal approach to combat unauthorized AI usage of his likeness by trademarking video and audio clips of himself. This strategy aims to protect his persona and potentially deter misuse by AI technologies. The effectiveness of this approach in the evolving landscape of AI remains to be seen.